2014 Summary Business Plan

Purpose


….”To be the leading authority on Workplace Health & Wellbeing in Australia”

Objectives


1. ADVOCACY – To progress the agenda of Workplace Health & Wellbeing, and in doing so represent the interests and needs of members (and the industry) at all levels of key stakeholders including Government, employers, and community

2. QUALITY – Ensure members and the association are strongly recognized as credible agents for high quality services and products

3. LEADERSHIP – Provide meaningful education and guidance to the market which in turn drives growth and leads the industry forward

4. FOSTER COLLABORATION AND OPPORTUNITY – facilitate positive and collaborative interaction between members and relevant aligned industries and stakeholders to support the creation of opportunities

2014 Focus Areas


1. Revenue / Capital

Why:
To generate sufficient funds to progress the Workplace Health agenda
Objective: 
To grow membership and corporate support and thereby, increase the resources needed to meet the cost of strategic objectives
Strategy:
Review membership fee structure; Introduce new members; Introduce new member categories; Secure additional industry sponsors/partners; focus on membership renewal; 
Portfolio Lead:
Graham Fredericks (CEO)
Strategy:
Development of member value proposition establishing WHAA as an industry information hub, reference point and pivotal networking entity
Portfolio Lead:
Greg McLoughlin (Director)

2. Marketing

Why:
To increase HAPIA’s presence, profile and awareness; and, to contribute to new member generation and advocacy strategy
Objective:
Increase brand awareness and recognition
Strategies:
Development of marketing strategy; Website refresh and rebrand; PR and advocacy campaigns; regular member newsletters; develop communication protocols; and implementation of style guide for brand management
Portfolio Lead:
Paul Richards (Director)

3. Research

Why: To provide a leverage point for credibility of WHAA utilizing available funding
Objective: Complete meta-analysis project. Extend research portfolio.
Strategies:
Define scope, finalise research partner, and complete the analysis. 
Explore new partners and project material to continue research opportunities on a broad and strategic level.
Cooperation with government programs evaluation.
Portfolio Lead:
Carrie Rathbone (Director)   

4. Annual Conference

Why:
To provide WHAA and its members with a dedicated forum to showcase and advance the workplace health industry 
Objective:
To deliver a successful Congress
Strategies:
Review and refresh current format; new management team; develop engaging theme with high profile speakers; client focussed agenda
Portfolio Lead:
Leanne Scanes (Vice President) .

5. Advocacy
Why:
To ensure WHAA is representing the interests of members at Government, policy development and decision making levels 
Objectives:
1.  To increase WHAA’s influence and presence at Government decision making forums
2. To instil confidence and stimulate investment in the Workplace Health industry from the employer market
Strategies:
Develop and execute an Advocacy implementation plan for penetrating Government including relationship development, committee involvement, consultative submissions & research and facilitation of strategic meetings.
Engage with corporate employers advocating efficacy of workplace health investment.
Coordinate with marketing and communications strategy. 
Portfolio Lead:
Brad McDougall (President)

6. Industry Profile

Why:
To create a baseline to enable industry measurement and act as a resource to support marketing and advocacy initiatives
Objective:
To repeat the industry profile research exercise to identify new trends and opportunities
Strategy:
Amend and distribute survey instrument tool to all members (ensuring privacy and anonymity); Update profile then analyse, assess and communicate outcomes
Portfolio Lead:
Birgit Schnelle (Executive)